Twitter and Facebook. As loyal members poured into the server, Deadmau5 had a sinister plan. http://www.youtube.com/watch?v=qaigDxHBKbA Once the flood was over, the tedious task of assembling 50+ maniacal fans into formation for a picture began. http://www.youtube.com/watch?v=D2xWNoJ7igM Deadmau5's open server event was so popular that the Minecraft's servers could not handle the sheer amount of people signing up and buying the game. Despite some server crashes on Notch's end, Deadmau5 did manage to bring a plethora of fans who most likely would not have heard about Minecraft otherwise.